FC+ creates artistic partnerships with musicians. A visual identity is given to a musical expression. Like a good rhythm section, the two work hand-in-hand.
FC+ prides itself on producing some of the finest album covers in the marketplace at present, utilizing both cutting-edge digital skills and classic production processes (see silkscreen and letterpress printing sections). Working within the most popular formats (like digi-packs and jewel cases), as well as “out-of-the-box” solutions like 100% recycled and non-toxic materials, FC+ strives to create a visual “journey” that not only matches the music, but also complements the musician’s original artistic goals.
The digital revolution is a cold hard fact of the modern-day music business. People do not want physical CDs anymore. It’s alright to say it out loud. Everyone knows it already.
Consumers are looking for added value when they buy CDs. Limited-edition cases, extraordinary hand-made art and exclusive bonus content all emphasize a deeper connection to physical copies of CDs that encourage fans of musicians to buy physical albums.
Ironically, the physical album cover continues to serve as the cornerstone of most artists’ visual image and brand identity. FC+ produces advertising and marketing campaigns built on superior visual elements that incorporate a repetition of the brand image in as many venues as possible: CD cover art, merchandise, posters, web banners, outdoor ads, email campaigns, press releases, blog propagations, and print media.
In the business of selling music, it all starts with the album cover. There is no way to get around it, so it might as well be great.
Contact us at: info[at]fatcaddyplus.com