The greatest promotional tool available to a lifestyle-marketing campaign is the T-shirt. A successful t-shirts is worn once a week, for years and years, traveling to markets that even on-line ads can not reach. The number of visual impressions each t-shirt receives is incalculable. The best part: the customer actually pays money to so they can wear the shirt.
It is no secret that merchandise is THE vital revenue source for any touring musician. Lack of inventory, disorganization, poor presentation, weak positioning and cash-only sales all detract from maximum merchandise revenue. FC+ offers solutions to all of these challenges.